Promotions
Manhattan Active Omni solution provides clients the ability to integrate with a 3rd party external promotions engine to apply automatic promotions as well as promotions tied to a coupon code during order capture or order edits. As changes to the order are made, a new promotion call can be triggered and the discounts associated to the applied promotions are saved on the order and used in order total calculations. These discounts can be applied against the order, specific order lines, specific charges, and directly against the item price.
Manhattan Active Omni has pre-built apps with many 3rd party Promotion Engines which can be leveraged out of the box. Please see each 3rd party vendor to view what functionalities are available.
Third Party Integrations
1 - Oracle Relate
What is Relate?
Oracle’s Relate is a CRM system which is used to manage coupons and promotions and offers services to redeem coupons. The system consuming the coupon is expected to make use of these services.
What does this integration include?
Manhattan Active Omni is not integrated with Relate out of the box. This integration enables communication with Relate by altering the base functionality in the following ways:
- Coupon Validation
- Coupon Redemption
- Coupon Void
Coupon Validation
When a new order is created or an existing order is edited to add a serialized coupon in Manhattan Active Omni, MAO makes call to receive the serialized coupon status from Oracle CE.
Coupon Redemption
The feature offers a service to initiate coupon redemption call for one or more serialized coupons in a transaction after the coupons are deemed valid.
Coupon Void
In the scenario where an order is cancelled, or a line is cancelled, Manhattan Active Omni makes a call to Oracle CE to void the applied coupon(s).
2 - Salesforce
What is Sales Force Commerce Cloud OCAPI?
Sales Force Commerce Cloud (SFCC) has a pricing and promotions offering called ‘OCAPI’ which is used by customers for their Web/ Call Center orders to determine the pricing and promotions.
What does this integration include?
Manhattan Active Omni is not integrated with SFCC OCAPI out of the box. This integration enables communication with OCAPI by altering the base functionality in the following ways:
- Pricing & Promotion Evaluation
- Calculate S&H
- Retrieving SFCC Customer ID
SFCC is used to manage all types of promotions, as well as pricing of the items for the included order types under this integration. SFCC provides a single pricing and promotions engine to have a consistent way of evaluating pricing and promotions across different B2C/B2B channels. This includes evaluating order promotions, coupons, item promotions, pricing, and shipping promotions. Coupons added by the CSR in the UI are evaluated and, if eligible, are applied to the basket. These promotions are applied to a Customer Order via a REST-service call to SFCC OCAPI. SFCC determines if the coupons are eligible (making an internal call to external system for validation) based on the basket details of the order and responds with the applied promotion(s) details and value.
The basket calculation web-service call is triggered whenever an update is made on the order that impacts promotion eligibility (Ex. Add Item/Cancel line, Add Coupon, Enter Shipping Information, Quantity Update). The out-of-the-box MAO UI is utilized to display the promotion details to the CSR. Configuration for MAO to delete the basket is also available as SFCC OCAPI has a limit on the number of open baskets for a given customer.
Calculate Shipping and Handling
This feature adds the ability to bypass MAO Shipping Charge Calculation and instead use SFCC OCAPI for evaluating and apply shipping charges.
Retreiving SFCC Customer ID
As many clients do not maintain the SFCC Customer ID as the main Customer ID in MAO, the SFCC Customer ID needs to be provided back on the first basket call, which MAO stores on the order in an extended attribute. This value is then sent as the Customer ID in all subsequent basket calls to OCAPI.
3 - XCCommerce
What is XCCommerce?
XCCommerce provides a state of the art suite of applications that enable complex promotion and coupon capabilities across all channels and provide a seamless and consistent customer experience at all points of purchase.
What does this integration include?
Manhattan Active Omni is not integrated with XCCommerce out of the box. This integration enables communication with OCAPI by altering the base Point of Sale functionality in the following ways:
- View Promotions – Call XCCommerce ‘PEM-L’ Service to display eligible promotions for a given item
- Apply Promotions – Call XCCommerce ‘PEM-P’ to reapply promotions based on defined modifications to the cart
When a store associate is browsing items from the item global search or product catalog in Manhattan Active Omni Point of Sale module, it is important to enable them with promotion information to help upsell to the customer. Whenever an item is selected from the global search or product catalog, this App generates the ‘PEM-L’ call to XCCommerce to return back the eligible promotions for the item to display to the user.
When the store associate is making updates to the Point of Sale cart, such as adding or removing an item or adding a coupon, the cart must be re-evaluated for eligible promotions. MAO generates a ‘PEM-P’ call to XCCommerce to apply any eligible promotions to the cart. The response is translated to the MAO required format to update the cart.