Channel Advisor

What is Channel Advisor?

Channel Advisor is a provider of cloud-based solutions to e-commerce companies. Channel Advisor helps global brands and retailers solve their marketplaces, digital marketing, direct-to-consumer, first-party retail, drop ship and fulfillment needs — all in a single, centralized platform.

What does this integration include?

Manhattan Active Omni is not integrated with Channel Advisor out of the box. This integration enables communication with Channel Advisor by altering the base functionality in the following ways:

  • Shipping Labels from SOF

Shipping Labels

During fulfillment from the SOF (Store Order Fulfillment) system, the Manhattan Active Omni system evaluates the carrier required for fulfillment. After a package has been created and closed, a call is made to a carrier to receive the appropriate tracking information and label. This integration allows for carrier configuration to determine when Channel Advisor calls should be executed versus other carriers (such as FedEx, UPS, etc.).