ValueLink (First Data)
What is ValueLink?
First Data, now Fiserv, is a global leader in payments and financial technology, where ValueLink is their proprietary gift card solution.
What does this integration include?
This ValueLink integration enables Manhattan Active to support the following features:
- Physical Gift Card Activation
- Electronic Gift Card Activation
- Balance Inquiry
- Redemption
Physcial Gift Card Activation
When physical gift cards are added to the order, they are fulfilled by a fulfillment center who scans the card during picking to add the serial number (card number) to the order. This information is passed back to Active Omni on the Order Event (ship confirmation) message.
An interface is used to relay the Gift Card Activation request to ValueLink in the required format. The MAO generates the activation call, consumes the response, and passes the order event message along to mark the physical gift card as shipped.
Electronic Gift Card Activiation
When electronic gift cards are added to the order, they are fulfilled virtually through integration with ValueLink. MAO sends a Gift Card Activation request to ValueLink in the required format, consumes the response, and passes the order event message along to mark the electronic gift card as shipped.
Balance Inquiry
When a CSR adds a gift card to an order in the Call Center UI, Manhattan Active Omni generates a payment transaction to determine the available funds on the card. MAO makes a synchronous call and sends only one message per gift card. If the available balance is greater than the requested amount, Manhattan Active Omni applies the gift card to the order for the requested amount. If the available balance is less than the requested amount, Manhattan Active Omni applies the available balance. Additional payment methods are captured to continue the order creation process.
Redemption
When the order is shipped or partially shipped, the MAO reaches out to ValueLink to inform them that the gift card has less funds available. Each shipment that occurs results in an individual settlement (capture) transaction reaching out to ValueLink, further reducing the available funds remaining on the gift card.