Manhattan Active Omni solutions maintain a customer entity used for storing customer information needed to track purchases and interactions with the brand. The customer entity stores:
- Basic contact information, saved addresses, and payment information to streamline customer service-assisted orders or point of sale endless aisle orders
- Customer preferences such as opt-in information and preferred store location
- Alternate IDs to cross reference customers who may have more than one account that has been merged
Manhattan Active Omni has pre-built apps with many 3rd party Customer Relationship Management providers which can be leveraged to retrieve and update customer information needed within MAO out of the box. Please see each 3rd party vendor to view what functionalities are available.